When we talk about product packaging, there are certain options that come to everyone’s mind. There are cardboard boxes, tube packaging, and rigid box packaging. All of these packaging types are good and considered to be useful to enhance customer experience. One thing that businesses seem to rely upon lately is customisation. Creating a custom box for each product category is trendy these days, and for all the right reasons. Customisation has many benefits for businesses, and you can customise any type of packaging. However, in this blog, we are going to discuss rigid box packaging and why it is considered a luxury.
What are Rigid Boxes?
Rigid boxes are also known as set-up boxes, and they are used to display products on the websites of physical stores. Many businesses use rigid boxes for this purpose because they are the most elegant-looking packaging type for any product. It enhances the value of products and makes them look more appealing to the customers.
They are sturdy boxes that are most suitable for product protection. There’s no other packaging type sturdy enough to compete with rigid boxes when it comes to protection. This is another reason why many businesses choose this packaging type for their brand. However, all these benefits don’t come without a cost. Rigid boxes are relatively more expensive than any other packaging type. Since they provide many benefits for your business, the prices are justified, but still, it gets difficult for small businesses to invest in rigid box packaging for all their products. This is the reason why most small businesses only use them for display purposes.
Rigid Boxes and Luxury Brands
Rigid boxes are considered a luxury as all businesses cannot afford to invest in this type of packaging. Most high-end brands use rigid boxes to deliver their products to the customers. They don’t just use it to display the products, but they have a rigid box for each customer, and this makes them a luxury brand. As we mentioned, rigid boxes are expensive, and if it is a custom box, it becomes even more costly.
Customisation enables businesses to increase their value and have more credibility, but it also increases their packaging budget. The type of customisation you do determines the cost of your packaging, and rigid boxes have a lot of potential for customisation. You can do pretty much anything to your rigid boxes, and they will still manage to look good. Since most luxury brands use this packaging type, it is considered a luxury in itself. However, there are some more reasons for it.
The Appearance
When you compare the appearance of different packaging types, you will see that no other packaging box comes near rigid boxes. They are the most sophisticated and elegant-looking boxes that brands can own for their products. This is the primary reason why businesses (even if they can’t afford it) try to display their products in rigid boxes because they know no other packaging can enhance their product’s beauty as well as a rigid box.
The Protection
Rigid boxes are also stronger and sturdier than other packaging types. Brands that care about delivering their products in the best quality to their customers prefer to use rigid box packaging because it ensures safe travel. You can also design your rigid box in a way that fits all your products separately. If a more suitable size and design are needed to support your product, you can surely make it happen with the help of your retailer. All you have to do is find the right retailer to help you build the best rigid boxes.
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