The luxury packaging industry favors using a premium wholesale rigid box to create high-end packaging for customers. This packaging is unique and differs from other types of packaging due to the material thickness, opening and closing experience, as well as manufacturing procedures.
The boxes are often four to five times thicker in comparison to folded cartons. They also have more options available for opening experiences so that customers can have a good overall experience with the packaging and the product. These boxes are trending due to their ability to give a good impression to people.
Below is an explanation of rigid boxes market trends:
Help boost credibility
The boxes are trending in the market due to their ability to boost a brand’s credibility. Their general look allows them to stand out and convince people that something luxurious of a high-quality is in the box.
If a brand prints the logo, brand name, and artwork, along with product information on the box effectively and includes an attractive box finish, the packaging is able to appear of high quality. In this way, your brand can be seen as being more professional along with trustworthy.
Market trends demand that these boxes help increase brand awareness and boost credibility. This can be done when a company logo is printed on the box for the purpose of brand recognition. This can aid in boosting the credibility of the company.
Strong packaging
The boxes are sturdy and need to be strong if they are to suit luxury products. They are made of two major components. This will be a primary chipboard component. It acts as the main structural component of your packaging. There is the wrapping that encases the box. It is the place where you can include brand messaging details.
When the dimensions of the box get figured out, a huge piece of chipboard will be die-cut. It will then be scored to develop the 3D structure of the box.
Cardboard luxury rigid boxes are trending due to cardboard being strong and able to create sturdy packaging. The packaging material is customizable so companies can make the box in a way that will be perfect for the product and also target audience. This is why this packaging material is a popular one.
Sustainable option
Packaging that is trending in every industry includes sustainable packaging. This is true for these boxes as well. When companies choose “green” packaging materials like cardboard they will be following trends and also not be harming the environment.
In fact, brands are able to use the packaging to show that their company has values and cares about limiting packaging pollution. You can even choose to make the boxes the right size therefore helping you to not waste packaging material. Overall eco-friendly packaging is able to give a good impression of your company.
Use of finishing options
Another global trend in printed luxury rigid boxes includes adding different finishing options or add-ons to make the packaging look unique and allow it to stand out. There are many different options that a company can choose from according to their budget, what will attract consumers, the features of their product, etc.
For example, if a company wants to include highlighted areas on the packaging where the logo is, they can consider embossing or debossing. Embossing will give raised areas and debossing will give indentations. The place where these are present will allow that part of the packaging to be prominent.
The different coating options can give the packaging a certain layer allowing it to look better than simple-looking boxes. For example aqueous coating will give the box a glossy or even matte surface. The surface will then be one which will allow it to be easy to clean off dirt and fingerprint marks from it.
Using attractive colors
Brands are now using colors to make custom luxury rigid boxes give a certain impression. This enhances the aesthetic value of the merchandise as well. Color psychology is considered which helps create packaging with some meaning.
For example black boxes give the image of luxury and elegance and so used by many luxury brands. Purple and gold can be considered as well. Companies can choose colors that give a certain impression according to what image they want to portray.
The market trends in luxury rigid packaging show that these boxes are becoming more and more popular due to their strength and amazing look. The packaging is a sturdy one which also appears wonderful when people look at it.
The boxes do have the potential to stand out because of their sturdy structure and luxurious appearance. When people look at the box, they get the image that the brand is selling something that is expensive. This impression can be given when the brand focuses on designing the packaging in an extraordinary way.
About Author
