An author’s biography ranks right up there with a well-designed website as the cornerstone of a PR campaign. In book marketing services circles, bio writing is highly respected, and authors who do it well for themselves have a leg up. Besides the news release announcing your book’s publication, your bio is often the first thing editors and producers will check. They want reassurance that you can write your book and have other impressive experiences. Getting across the right points in your bio can mean the difference between receiving coverage and being passed over; take bio writing seriously.
Thinking about what you hope to accomplish with your bio and its alternate versions is crucial before you begin writing. Author branding is a critical opportunity today; your bio prominently figures into it. PR pros also advise you to write short and long versions. An extended version can go on your website and other places where people may be researching you. Press materials will carry a more concise version, as will the back cover of your book. You’ll need an ultra-short version of just a few lines for your social media accounts. Say what you need to, and keep keywords in mind.
When your career develops, and you add accomplishments, degrees, or new credentials, update your bio. One of the helpful things about websites is your ability to update them with little effort. It’s a far cry from the days of hard copies, where you needed to distribute updates as they occurred. Now, you update in a few paces online, and it accomplishes your objectives. Degrees, accreditations, and other professional credentials are impressive to people, and you can include them in your text.
Your biography should also discuss your book in the beginning. Brevity is desirable, but you do need to mention it or include a couple of lines about it. Besides your biography, other elements of your author’s platform include your website, blog, podcasts, social media accounts, and email list. All are things you can use to promote your book. Following tried-and-true marketing theory, multiple “impressions” are required before someone decides to buy or download a copy of your book. Ensuring you cover all the bases and provide adequate information helps your book succeed, so take your bio writing seriously.
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