The latest report by IMARC Group, titled “Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on male grooming products market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global male grooming products market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2024-2032.
Male grooming products refer to a diverse range of personal care items specifically designed for men to maintain and enhance their physical appearance. These products span across various categories, including skincare, haircare, shaving essentials, fragrances, and body care items, among others. They are formulated to meet the unique dermatological and aesthetic needs of men. For instance, men’s skincare products are often designed to be more potent, given that male skin is generally thicker and oilier than female skin. Likewise, grooming kits for beards and mustaches contain specialized items such as beard oils and trimmers that cater to the unique challenges of facial hair maintenance. One of the significant advantages of using specialized male grooming products is their effectiveness in addressing issues, including skin sensitivity post-shaving, hair thinning, and oily skin.
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Market Trends:
The global male grooming products market is majorly driven by the evolving perception of masculinity, which is expanding to include self-care and grooming. This cultural shift is causing a rise in demand for high-quality, specialized products for men. Additionally, the rise of e-commerce platforms is making these products more accessible, thereby enlarging the customer base. Men are now able to easily research and purchase products that suit their specific needs, all from the comfort of their homes.
Along with this, innovations in product formulation, including the integration of natural and organic ingredients, are attracting consumers who are increasingly concerned about the environmental impact and the chemical composition of their grooming products. In addition, advancements in product packaging and branding are making male grooming products more appealing to younger demographics. These are often presented as lifestyle products, aligning well with modern male consumer desires for both functionality and style. Furthermore, the personalization of grooming regimes, enabled by technology and data analytics is creating a positive market outlook.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Procter & Gamble Company
- Unilever PLC/NV
- Edgewell Personal Care Company
- Beiersdorf AG
- L’Óreal SA
- Coty, Inc.
- Natura Cosmeticos SA (NATURA)
- PUIG
- SL
- Koninklijke Philips NV
- Panasonic Corporation
Explore Top Companies Blog by IMARC Group: https://www.imarcgroup.com/top-players-male-grooming-products-market
Male Grooming Products Market Segmentation:
Our report has categorized the market based on region, product, price range and distribution channel.
Breakup by Product:
- Male Toiletries
- Electric Products
- After Shave Lotions
- Others
Breakup by Price Range:
- Mass Products
- Premium Products
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
Regional Insights:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance
- Market Outlook
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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