According to IMARC Group latest report titled “India Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on Male Grooming Products Market Size in India. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The India male grooming products market size reached US$ 2.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.1 Billion by 2028, exhibiting a growth rate (CAGR) of 8.2% during 2023-2028.
Male grooming products encompass a diverse array, including skincare, shaving essentials, hair care, and fragrances. Grooming products aid in maintaining skin health, preventing irritation, and achieving a polished appearance. Quality shaving creams and aftershaves contribute to a smooth and comfortable shaving experience, reducing skin sensitivity. Skincare products tailored for men often include ingredients that address specific concerns like oiliness, dryness, or signs of aging.
Hair care formulations catered to men’s needs offer solutions for styling and maintaining healthy hair. Fragrances, another essential category, contribute to personal confidence and leave a lasting impression. The male grooming industry reflects a growing awareness among consumers about the importance of self-care and grooming routines. As societal norms evolve, businesses in this sector need to stay attuned to changing preferences, ingredient trends, and sustainable practices to remain competitive and align with the diverse needs of the modern man.
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Market Trends:
The increasing awareness of grooming as an integral part of self-care is driving the market in India. Men are adopting a more proactive approach to personal grooming, recognizing the importance of skincare, haircare, and overall grooming routines to enhance their appearance and confidence. Moreover, the influence of media and changing societal perceptions of masculinity also play a significant role in the growth of the male grooming products market in India. Advertising and media portrayals now emphasize the importance of grooming for men, contributing to a shift in cultural norms. As a result, men are more inclined to explore and incorporate a diverse range of grooming products into their daily routines, including facial cleansers, moisturizers, hair styling products, and grooming accessories.
The rise of the urban middle class and an increase in disposable income further fuel the demand for male grooming products. As men become more financially independent, they are willing to invest in high-quality grooming products that cater to specific needs, such as anti-aging creams, beard care items, and specialty skincare solutions. This trend is particularly evident in urban centers where lifestyle choices and grooming practices are evolving rapidly. Furthermore, e-commerce platforms and the digital revolution have played a pivotal role in expanding the reach of male grooming products in India. Online platforms provide easy access to a wide variety of products, allowing men to explore and purchase grooming items that suit their preferences. This digital presence also facilitates the introduction of niche and international grooming brands, contributing to the diversification of product offerings in the market.
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India Male Grooming Products Market Segmentation:
Our report has categorized the market based on region, product, price range and distribution channel.
Breakup by Product:
- Male Toiletries
- Electric Products
- After Shave Lotions
- Others
Breakup by Price Range:
- Mass Products
- Premium Products
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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