Digital marketing campaigns have become indispensable tools for businesses to grow their revenue and profits. From acquisition to retention, digital marketing is required to ensure your business is not getting lost in the competition. Businesses have become more serious as it is estimated that 55% of the marketing budget is being put into digital campaigns. This is surely a testament to how well digital campaigns are working for businesses.
However, to ensure your digital marketing campaigns are performing the way they should, it is important to measure them. Tracking how your campaign is doing is essential to ensure that the set goals are being achieved. Various businesses are facing a disadvantage because they are not able to track their campaigns efficiently. If you want to know how to successfully track and measure your digital campaigns then read below!
What to Consider Before Tracking Your Campaign
It is of great importance to measure and track your digital marketing campaigns. However, before you start tracking your campaigns, it is important to consider a few things. Goals are tracked best when you have certain criteria through which you can measure them. So, before you start measuring, make sure of the following.
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Set Defined Goals – Before you measure your digital marketing campaign, you need to understand what you are measuring and why. There are various metrics that will not have much to do with your goals. So, set your goals clearly and define the metrics that will help you track those goals.
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Choose a Target Audience – You also need to choose your target audience carefully. All your campaigns will be targeted towards a particular demographic. Knowing this is important to ensure your content is reaching the audience that matters to your goals.
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Set up Google Analytics – This is the most important part of tracking your digital marketing campaign. Google Analytics is a versatile tool that will tell you everything you need to know about your campaign.
Tips to Measure the Success of Your Digital Marketing Campaigns
It is crucial to measure your digital marketing campaigns. However, it is not always easy. It is easy to get lost in the world of metrics and lose sight of what actually matters. To be effective in your campaign tracking, refer to the tips we have mentioned below.
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Track Website Traffic – Use Google Analytics and Google Search Console to keep track of your website traffic. You should know what pages are getting traffic and how much average traffic you are getting to know of any increase or decrease. This will help you keep track of what activities are leading to any type of fluctuations.
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Understand Traffic Source – You should also know from what sources you are getting your traffic. Whether it is organic or paid, the knowledge of traffic sources is important to focus your efforts on the right channels.
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Measure Returning Audience – Ensure to also track your visitors who keep coming back. Returning visitors can indicate elements that are working out on your website. This will help you make strategies that are relevant to your audience and will increase traffic.
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Know the Bounce Rate – When someone comes to your webpage and exits from there without visiting any other page then that’s indicated with the help of the bounce rate. Knowing the bounce rate of your website can indicate issues with loading speed, or any other website issues.
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Monitor Your Email Marketing Campaigns – This is essential as email marketing campaigns return $36 for every $1 spent. It can have a great return on investment and bring more people to your website. Knowing the type of subject lines that work and the CTAs that make people click on them is important to improve your conversion rate.
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Be Aware of Conversions – Knowing how many users convert after visiting a landing page can inform you of what you are doing right. A high conversion rate will mean your campaign is successful whereas a low conversion rate will mean things should change as they are not working. Conversion rates will let you know of how many sales or subscriptions have been made.
To Sum Up
For any type of business, knowing how your digital marketing campaign performs is essential. For this, keeping track of various elements is important. You should ensure you are not wasting your time tracking vanity metrics, and use the metrics that are most relevant to your business.
For the success of your business, you need to thoroughly track your campaigns. This ensures that they are performing according to the goals you have set. If not, they can always be modified to increase their efficiency. Digital marketing requires one to be analytical. It is important to keep track of numbers and be mindful while measuring them. Digital marketing campaigns have a lot of potential so ensure you are using the most of it, effectively.
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