Experiencing the new digital encounter when AI and headless technology intersect. Explore the article to get the latest insights.
“Time will tell how digital experiences will change as AI and headless tools converge.”
by Darren Guarnaccia
Over the last few years, AI and headless technologies have been on similar trajectories. Both technologies serve as solutions for modernizing and transforming how companies deliver fast and dynamic experiences for the web, mobile, IoT, etc. However, as asked in a Forrester article, can the two technologies work together?
The better question to ask—or, the more to the point trajectory to watch—is how and how soon they’ll merge.
Understanding headless and AI today
Brands are currently using AI to add appeal to customer experiences, such as creating chatbots that automatically personalize content to a user’s profile. The number of use cases is minimal, however.
As for headless, an integral step in retailer’s transformation strategies, businesses have been slowly migrating to composable platforms. Coupled with headless technologies, those platforms offer a clean source of content input that can blend with other tools. Like those for AI, use cases for headless and composable are growing in volume, promising to surge when they begin to collaborate with each other.
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