Lightweight feminine undergarments are referred to as lingerie, a phrase that comes from the French. It comes from the word “lingerie,” which meaning linen in old French. The dynamic customer tastes for fashionable and distinctive apparel products in today’s fast-paced fashion sector are driving the expansion of the women’s lingerie market. Women’s apparel that includes undergarments like bras, sleepwear, and delicate robes is referred to as lingerie.
According to SPER market research, ‘Europe Women’s Lingerie Market Size- By Type, By Material, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Europe Women’s Lingerie market is predicted to reach USD 50.66 billion by 2033 with a CAGR 9.32%.
One of the main reasons driving the market expansion is the shifting style preferences and fashion trends among the general public as well as increasing number of immigrants in Germany, the UK, and other countries. The normal patterns of clothing trend are altering due to an increasing population and expanding industry due in part to the rising acceptance of online retail platforms, which facilitate the buying of lingerie by consumers and offer greater accessibility and variety. In addition, there is hope for the market’s expansion due to the ongoing body positivity movement in Europe, which encourages acceptance of various body types and drives desire for inclusive sizing. Additionally, the lingerie industry’s ongoing transition to eco-friendly and sustainable materials in response to customer demand for ethical products is bolstering the market’s expansion.
The European women’s lingerie sector has a number of challenges before it can grow and thrive. A number of domestic and international businesses are engaged in a vigorous war for market share in Europe. This intense rivalry puts pressure on lingerie companies to consistently innovate, set themselves apart from the competitors, and stick to their aggressive pricing strategies. It is challenging for market participants to keep up with evolving consumer preferences due to the lingerie industry’s rapidly changing fashion trends. Businesses need to stay on top of the latest trends in order to remain competitive in the market and adjust their product offerings accordingly.
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The availability of consumer goods products has been reduced as a result of industry shutdowns and supply chain disruptions brought on by Covid-19 pandemic. The European tire market was significantly impacted by the temporary closure of production plants and supply chain interruptions. Lockdowns and other restrictions enforced by the government to stop the virus’s spread resulted in facility closures and decreased production capacity. This led to supply restrictions and decreased the amount of tires available on the market.
Furthermore, France is regarded as the global fashion superpower. The country’s lingerie makers have an obligation to offer the highest caliber underwear to ladies, not just in France but worldwide. The French companies offer a wide selection of items, such as shape wear, panties, and bras. Additionally, some of the market key players are Chantelle Group, Gap Inc., Hanesbrands Inc., Hanky Panky, Hunkemöller International B.V., Jockey International, Inc., L Brands, MAS Holdings, PVH Corp, Triumph International and others.
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Europe Lingerie Market Outlook
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