According to IMARC Group latest report titled “Europe Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on Europe male grooming products market size. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The Europe male grooming products market size reached US$ 27,760 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 37,628 Million by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.
Male grooming products encompass a wide array of items, including skincare, haircare, shaving, fragrances, and body care products. Male grooming has gained significant popularity and acceptance in recent years, with men increasingly recognizing the importance of self-care and personal grooming. These products are formulated with ingredients and features tailored to address the unique needs and preferences of men’s skin and hair. Male grooming products play a crucial role in enhancing one’s appearance, boosting self-confidence, and maintaining overall hygiene. They have evolved beyond the basic essentials and now offer specialized solutions for various grooming concerns, such as anti-aging, beard care, and hair styling. The Europe male grooming products market has witnessed substantial growth due to changing societal norms, increased disposable income, and evolving fashion trends.
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Market Trends:
The Europe male grooming products market is experiencing robust growth on account of the shifting cultural attitudes towards male grooming. Men are increasingly embracing grooming routines and investing in high-quality products to achieve a well-groomed and presentable appearance. Additionally, the rising awareness of the importance of personal grooming and self-care has led to a surge in demand for male grooming products across the region. Furthermore, the growing influence of social media and the fashion industry has fueled the desire among men to stay updated with the latest grooming trends and styles. As a result, there is a growing demand for specialized products catering to specific grooming needs, such as beard oils, hair styling products, and anti-aging skincare solutions. The market has also witnessed a shift towards natural and organic male grooming products, as consumers prioritize sustainability and eco-friendliness. This has led to the introduction of a wide range of organic and cruelty-free products in the market. With the increasing number of men seeking professional grooming services, the demand for grooming products used in salons and barbershops has also witnessed a significant upswing.
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Europe Male Grooming Products Market Segmentation:
Our report has categorized the market based on country, product, price range and distribution channel.
Breakup by Product:
- Male Toiletries
- Electric Products
- After Shave Lotions
- Others
Breakup by Price Range:
- Mass Products
- Premium Products
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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