E-commerce packaging is the packaging that is shipped to a customer after they make an online purchase. The e-commerce packaging includes the outer container, the infill material, and any additional inserts. The packaging ought to adhere to the merchant’s brand guidelines. E-commerce packaging also covers how a company establishes its brand, safeguards the item while it is being shipped, and manages shipping expenses.
According to SPER market research, ‘Europe E-Commerce Packaging Market Size- By Form, By Material, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Europe E-Commerce Packaging Market is predicted to reach USD 28.20 billion by 2033 with a CAGR of 14.33%.
The main factor driving the market is the increasing use of e-commerce packaging to shield products from contaminants like dust, moisture, and microbes. The use of appropriate protective packaging increases the likelihood of a positive unboxing experience. Food products in packaging provide better barrier defence, containment or accumulation, advertising, detailed ingredient information, safety, appropriateness, and other benefits. Compared to traditional big-box stores, online shopping offers benefits like free shipping, speedy deliveries, and easy returns. In the end, this is driving up the market for packaged food items. Because of this growing inclination towards online shopping and the need for packaged food, the global e-commerce packaging market is projected to expand during the forecast period.
E-commerce’s negative environmental effects increase in tandem with its growth. Every package that is shipped has an impact on the environment, both visible and invisible. Examples include the need to recycle or dispose of cardboard boxes and plastic wrapping, as well as the release of carbon dioxide during delivery and transit. Over time, these effects could have a negative effect on the e-commerce market and hinder its growth.
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Innovation in sustainable packaging is especially important in light of the COVID-19 pandemic. Throughout the pandemic, packaging became more and more important to consumers. Products that are necessities for consumers, businesses, and front-line healthcare providers include food, personal protective equipment, testing kits, and vaccines. The coronavirus pandemic caused changes in consumer spending patterns, which in turn led to an increase in e-commerce sales. Additionally, consumers avoided physical stores due to fear of contracting the virus during statewide lockdowns. The increasing need for personal hygiene products is expected to be a major driver of the growth of the e-commerce packaging market. During the COVID-19 pandemic, fresh produce, groceries, and consumer necessities saw a sharp increase in online sales.
The nations included in the e-commerce packaging market are the Netherlands, Switzerland, Russia, Turkey, Belgium, Spain, Germany, France, Italy, and the rest of Europe. Because of the immense demand for protective packaging and e-commerce, France is expected to dominate the market during the forecast period. The region’s supremacy can also be attributed in large part to the strong demand for clothing and accessories.
Additionally, the key market players are Amcor plc (Australia), Crawford Packaging (Canada), DS Smith (U.K.), Mondi (U.K.), RAJAPACK Ltd (U.K.), and others.
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E-Commerce Packaging Market Outlook
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