Digital Out of Home (DOOH) Market Industry Overview
The “Digital Out of Home (DOOH) Market” industry’s market overview provides a comprehensive analysis of its intricate dynamics. This report offers global, regional, and national revenue forecasts, with a focus on segment and region-specific sales projections. Notably, the report underscores the intense competition within the industry, making it essential reading for industry stakeholders aiming to maintain a competitive edge.
Expected Revenue Growth:
Digital Out of Home (DOOH) Market size was valued at US$ 23.24 Bn. in 2022 and the total revenue is expected to grow at 11.2% through 2023 to 2029, reaching nearly US$ 48.88 Bn.
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Scope of the Digital Out of Home (DOOH) Market Report and Research Methodology
This report offers an extensive market-oriented and commercial analysis of the Digital Out of Home (DOOH) market, employing a variety of research methodologies. The analysis encompasses various facets of the market, including region, revenue, financial status, portfolio, technological advancements, and mergers and acquisitions. Additionally, the report conducts research on both newcomers and established players in the Digital Out of Home (DOOH) market to identify their growth potential and future business prospects.
The insights provided in this report serve as a valuable guide for stakeholders, investors, market participants, and observers, as well as newcomers, providing them with a comprehensive perspective on the Digital Out of Home (DOOH) market for devising investment strategies and marketing approaches. The report employs a bottom-up approach to estimate the size of the Digital Out of Home (DOOH) market, involving the aggregation of data from individual segments to derive a total market size estimate.
Digital Out of Home (DOOH) Market Segmentation
by Format Type
Billboard
Transit
Street furniture
Others
The global digital out-of-home (DOOH) market is segmented into billboard, transit, street furniture, and other categories based on the type of format. The billboard category led the market in terms of revenue in 2022 and is predicted to do so going forward. The appeal of the billboards is the reason behind this.
by Application
Outdoor
Indoor
The Digital Out of Home Market is divided into indoor and outdoor segments based on application.
The outdoor segment brought in the most money in 2022. The same segment would also have the fastest CAGR of 11.7 percent throughout the course of the predicted year. Almost two thirds of the global digital out-of-home industry was made up of outdoor advertising. This is a result of rising demand in emerging economies for smart infrastructure solutions.
by End-User
Automotive
Personal care & households,
Entertainment
Retail
Food & beverages
Telecom
BFSI
Others
The DOOH market is divided into end-user categories such as automotive, retail, food & beverage, telecom, BFSI, personal care & homes, entertainment, and others. The BFSI market is anticipated to expand at a rapid rate of growth between 2023 and 2029. The majority of the worldwide digital out-of-home market in 2022 was accounted for by the automobile segment, which made up around one-fifth of the market. In contrast, the entertainment industry is predicted to expand at the quickest rate of 12.5 percent between 2022 and 2029. The market is expanding as a result of the sports and entertainment sectors’ rising need for digital advertising solutions.
Regional Insights for the Digital Out of Home (DOOH) Market
The report offers a thorough analysis of growth drivers, constraints, future prospects, and the competitive landscape across all regions. The market is categorized into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa, with the report providing forecasts for each specific region. Furthermore, the report identifies the leading countries within each region and includes market projections for these nations.
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Key Competitors
1. JCDecaux (France) 2. Lamar Advertising Company (US) 3. Clear Channel Outdoor Holdings, Inc. (US) 4. OUTFRONT Media (US) 5. Prismview LLC (US) 6. Daktronics (US) 7. NEC Display Solutions, Ltd. (Japan) 8. Stroer SE & Co. KGaA (Germany) 9. Broadsign International LLC. (Canada) 10.oOh!media Ltd. (Australia) 11.Mvix, Inc. (US) 12.Christie Digital Systems USA, Inc. (US) 13.Ayuda Media Systems (US) 14.Deepsky Corporation Ltd. (Hong Kong) 15.Aoto Electronics Co., Ltd (China)
Key Questions Addressed in the Digital Out of Home (DOOH) Market Report:
- Which trends are poised to generate additional revenue for Digital Out of Home (DOOH) market growth?
- What recent industry trends can be harnessed to create additional revenue streams for the Digital Out of Home (DOOH) market?
- What growth strategies are market players contemplating to bolster their presence in the Digital Out of Home (DOOH) market?
- Who held the largest market share in the Digital Out of Home (DOOH) market?
Key Offerings:
- Historical Market Size and Competitive Landscape (2018 to 2021)
- Past Pricing and Price Trends by Region (2018 to 2021)
- Market Size, Share, and Forecast by Different Segments | 2023−2029
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – Detailed Analysis by Segment and Sub-segments, by Region
- Competitive Landscape – Profiles of Selected Key Players by Region from a Strategic Perspective
- Competitive Landscape – Market Leaders, Market Followers, Regional Players
- Competitive Benchmarking of Key Players by Region
- PESTLE Analysis
- PORTER’s Analysis
- Value Chain and Supply Chain Analysis
- Legal Aspects of Business by Region
- Lucrative Business Opportunities with SWOT Analysis
- Recommendation
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