The dominance of the internet as a platform for book sales has yet to diminish the value of a well-designed cover. They continue to be critical drivers of successful book marketing programs and have value in online and brick-and-mortar store sales. The only new wrinkle is that book covers today need to look good on physical books and as “thumbnail” images in web stores. Because there are so many books on the market today, industry veterans feel the time people spend looking at covers is even less. Therefore, yours must make a favorably impactful impression that sparks the reader’s interest.
Book covers are creative endeavors; you want yours to look fresh and exciting. That said, each genre has a look, and you need to respect it with your design and colors. Putting a science fiction or romance novel cover on a cookbook clearly won’t work. Your cover must be as understandable as it is interesting to earn a reader’s closer look. Benchmarking may be an overused business term, but it applies here. There is every reason to take a good look at successful titles from your competitors. Then, you want to reinvent those concepts for your book to make it appear new and relevant.
Returning to marketing-speak momentarily, channeling your book’s unique selling points must also figure into cover design. Whatever they are, you want them to come through on the cover in an exciting and easily understandable manner. While most thought and effort go into the front cover and its appearance, the back cover has a major role in book sales. People will check it for more information about you, the author. It’s also a place to include a blurb describing your book and testimonial quotes from influential people. Front and back covers need to work together to spark sales and reader interest.
Considering what’s at stake, making a case to work with an experienced cover designer is easy. Your cover must convey a message about the book that makes it stand out in your genre for uniqueness. The design must also work well with the title and present a coherent, attention-grabbing, compelling statement. Typography for the title and subtitle also conveys a message and adds to the visual impact. Cover designers have a firm grasp on effective and readable typefaces that will enhance your cover creatively. Their expertise is vital when you go against solid competition.
Cover imagery, whether literal or abstract, is the central feature of the design. Good designers will offer you several options and refine the one you select as most appropriate. Some genres lend themselves well to abstract covers, while others require literal imagery. If your book is about objects that can be photographed, having a signature image on the cover can be an excellent idea. It sets the tone for what’s inside the book and draws target readers in immediately. Making a list of everything your cover needs to accomplish can also be helpful. When you’re organized, it always helps the process.
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