Book reviews are still helpful promotional tools, but where they occur has evolved. Gone are the days when reviews written by media professionals are the only ones that matter. In today’s book marketing programs, consumer reviews online also factor in. Readers are always interested in what others think of books, and reviews are an excellent way to do it. Large bookselling websites offer their customers review opportunities, and they are influential to algorithms and human users alike. When you launch your book, it’s wise to request reviews from friends, family, and colleagues to get the ball rolling.
During the month your book launches, it’s wise to ensure that it receives at least 15 reviews, and ideally, they are three stars or higher. Algorithms watch for review activity in deciding which books to recommend, and you want to help yours make the cut. There is also the question of verified and unverified reviews, and the verified ones are more powerful – generally, they come from people who have purchased copies of your book. For anyone who pays attention to details, the verification is persuasive and makes the writer’s comments more impactful. Accumulating such reviews can help increase sales.
It’s always an excellent addition if your book earns reviews in traditional media to complement the ones you receive online from consumers. If you hire a publicist to work on your book, they can help or advise you on submitting copies to relevant reviewers. Bloggers are also excellent sources of reviews and have a significant influence on their followers, who may become book buyers. With media and blogs, it’s crucial to focus on ones with an interest in your book and its topic or genre. Targeting means a lot, and when people interested in your topic (or story) discover your book, they can become buyers.
If your book accumulates favorable reviews, it will build momentum over time. You’ll see it more highly recommended, and copies should sell. It’s a cross-pollination situation where more reviews help sales and more sales earn you more potential reviewers. All of this speaks to the need for people to discover your book initially, which is how a marketing and publicity campaign can be helpful. When you have a PR program to coincide with your book’s launch, it can employ various tactics to bring your book to people’s attention. It works hand in hand with consumer reviews.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654
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