The year is coming to an end and the much awaited Christmas season is round the corner. So, it’s time that you give your business that year-end boost with some festive special SEO strategies. In this digitally oriented world, your online presence can determine the fate of your business. When most people today are shopping and availing the desired services online, if your website doesn’t reach your target audience, your business is doomed to fail. To save your business from such a fate here are a few SEO Melbourne strategies that you should adopt this festive season. Go through this list and create SEO checklists for your website.
Let’s get started!
Search and Incorporate Festive Keywords
Festive season means festive offers and it’s time to include festive-themed keywords into your website. Depending on the industry you belong to, you can experiment different ways to include the spirit of the festive season on your website while appealing to the festive shoppers. For instance, you can add blogs related to “christmas gift ideas”, “christmas finds”, “where to celebrate new years in Melbourne”, “festive offers you shouldn’t miss out on” on your website and attract more and more customers. Including such keywords on your website can multiply your reach, attract more visitors and increase your sales conversion. But make sure to include keywords relevant to your website and keep it meaningful.
To find the right keywords, you can analyse your competitor’s websites and figure out what’s working for them. Make sure to include these keywords into your landing pages and services page as part of SEO in Melbourne to gain more traffic.
Get Your Website Festive Ready
Getting your website festive ready is all about decorating your website for the upcoming festive season. Through graphics, banners and images add a festive element to your website and put forth an attractive front. You can add minimal elements to all parts of your website and highlight your CTAs or headings in festive colours and also add cute and quirky GIFs.
Also, you can create separate festive landing pages to display festive promotions, discounts, and events and everything else you have launched specifically for the festive season. This will give all your website visitors an incentive to engage with your website for a longer period.
Launch Social Media Campaigns
If you are not marketing your business on social media during the festive season you are missing out on a lot. Today social media campaigns are a huge part of SEO in Melbourne and therefore, this december make sure to launch some festive-themed social media campaigns targeting your business. Through these posts you can share the joy of the surrounding festivities with your potential customers and give them reasons why they should shop with you or avail of your services. Social media usage tends to increase during the festive months, so a well-led social media campaign can boost your business’s engagement rate. So, make sure you have a collection of festive social media posts lined up and you strategically post them.
Optimising for Local Festive Searches
Next comes optimising your website content for local searches during the festive season. During the festive season most people are in a mood to shop and spend money. So, you have to make sure your content first reaches them and then appeals to them. To that end, all your content, be it holiday events, promotions or basic services, should incorporate location specific keywords. This will promote your local visibility and help you appear at the top of the SERPs whenever a “near me” search relevant to your business is made.
Also, as part of your SEO Geelong and Melbourne strategy, make sure to update your Google My Business listing to attract that holiday crowd and enhance your sales.
Create Festive- Special Content
Festive season is the right time to showcase your creativity and give your website a new look and feel. While we already discussed the need to add a festive touch to your website via the layout and colour, adding festive content is also important. This includes images, blog posts and video content. You can add gift guides, holiday recipes or anything which is relevant to your business or connect with your potential customers through holiday videos.
Conclusion
As a digital agency in Melbourne we are familiar with all the SEO tactics that can take your business to the desired heights. These were some of our SEO in Melbourne strategies that can help you give a good push to your website and business. Make sure to implement them this festive season and end the year with a desirable inflow of customers. If you are new to this all and implementing it all seems like a lot, make sure to connect with a trusted and reputed digital agency in Melbourne and let them optimise your website for festive searches.
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